This photograph represents for me the sensation of “The perfect white shirt”.
Summer 1943, despite the war two brothers look to the world with pleasure and anticipation. Young and fresh and in a very white shirt. In this picture you can almost feel the fabric, fresh, crisp cotton, washed and dried by the wind and the sun. Well ironed and freshly dressed as if stepping into crisp clean sheets.. Two young men with their shirtsleeves rolled up, leaning on a fence, looking straight into the photo lens of my grandfathers Leica. The young man on the left is my uncle Cees and on the right is Co, my father.
The name of the “Perfect white shirt” is a combination of these two names. For me it was a logical step to name the brand of the shirt after my father and uncle.